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Research papers

Itau Digital iLab: Combining Digital Platforms with Design Methods

Daily life is now unimaginable without smart devices. Smartphones, for instance, work as extensions of aperson, as predicted by Marshall McLuhan (1966- 1994) in his book Understanding Media, which was relatingto media devices in the 1960s. These...

Catalogue: Congress 2022: 75th Anniversary
Authors: Adriana Rocha, Thyago Simoes, Claudia da Matta Furniel
Companies: eCGlobal Solutions, Itau Unibanco
September 23, 2022
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Citation

Rocha, Simoes and da Matta Furniel (2022a, September 23). Itau Digital iLab: Combining Digital Platforms with Design Methods . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/itau-digital-ilab-combining-digital-platforms-with-design-methods-


Research papers

Monetising NPS to drive investments in CX

The volatility of the airline business, navigating oil prices, the environment, exchange rates, etc.makes CX investment decisions very challenging. Monetising NPS and creating a calculator to identify economic return enabled us to gain buy-in for...

Catalogue: Latin America 2020 - Insights Festival
Authors: André D'Abreu, Heitor Torres, Dana DiGregorio, Shane Baxendale
Companies: MESH Experience, LATAM Airlines Group
October 19, 2020
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Citation

D'Abreu, Torres, DiGregorio and Baxendale (2020a, October 19). Monetising NPS to drive investments in CX. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/monetising-nps-to-drive-investments-in-cx


Research papers

Active information on investments (German)

The prerequisite for any market process is the communication between supplier and consumer. Communication in two respects: 1. In that the supplier is active in informing the consumer in line with the latter's requirements; 2. In that the consumer is...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: L. Bransch
February 1, 1975
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Citation

Bransch, L. (1975a, February 01). Active information on investments (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/active-information-on-investments-german-


Research papers

Active information on investments

The prerequisite for any market process is the communication between supplier and consumer. Communication in two respects: 1. In that the supplier is active in informing the consumer in line with the latter's requirements; 2. In that the consumer is...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: L. Bransch
February 1, 1975
×

Citation

Bransch, L. (1975a, February 01). Active information on investments . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/active-information-on-investments-


Research papers

Planning and optimising investment in stores

This paper examines the contribution of market research to the location, development and appraisal of individual stores. More attention is new being devoted to this topic as a result of certain trends in European retailing.

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: M. S. Mons
September 1, 1973
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Citation

Mons, M. S. (1973a, September 01). Planning and optimising investment in stores. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/planning-and-optimising-investment-in-stores


Research papers

The application of market research techniques to the financial field

In this paper, we define the area covered by the financial field and demonstrate its disparity. We then discuss some special problems with which the researcher is confronted when investigating this market and review the research techniques which are...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: James Rothman
Company: KANTAR TNS Malaysia
August 1, 1971
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Citation

Rothman, J. (1971a, August 01). The application of market research techniques to the financial field. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-application-of-market-research-techniques-to-the-financial-field